New Packaging

Great design is never static. It evolves through learning, refinement, and intent. Today, we introduce OBAYATY’s updated secondary packaging system. Shaped by insights from both retail and wholesale, the new system brings clearer navigation, stronger category presence, and a more intuitive entry point to our refill architecture. By uniting education, structure, and design within a single visual language, the packaging functions as both a strategic tool and a seamless extension of the OBAYATY experience. A quiet evolution – designed for how men discover grooming today, and for where the category is moving next.