Thyme in front of a purple background

Our mission is to craft clean, safe products that are good for you and for the planet. Transparency and integrity guide everything we do — from the way we source ingredients to the materials we choose. Every product is responsibly formulated to meet ECHA regulations and an extended blacklist, ensuring performance, safety, and sustainability in equal measure.

Our formulas have been guided by transparency and traceability every step of our development process. Each formula is consciously designed with high-performance, responsibly sourced ingredients that meet strict safety standards. We balance science, innovation, and environmental care — creating products that deliver results while respecting the world we share.

Photo of Pontus Frankenstein at the Obayaty head office
Obayaty store at NK

Our custom refill system is designed to minimize waste. We use eco-pumps without metal springs or magnets, and refills made from mono-materials that detach easily for recycling. Bottles, tubes, and caps are crafted from post-consumer recycled (PCR) materials — among the highest levels in the industry. Our aluminum cases are built to last — designed as keepers, not disposables. Even your empties are easy to dismantle, confidently recycled, and ready for a new life cycle.