BEAUTY INNOVATION FOR MEN

“Creating the tools and inspiration for self-expression and wellbeing”

OBAYATY explores an alternative path into the landscape of beauty. Celebrating a modern, more inclusive interpretation of masculinity through cosmetics and a new personal aesthetic for men, with design, craftmanship and luxury at the heart.

OBAYATY DESIGN PHILOSOPHY

“Designed to become a totem linked to wellbeing”

Meticulous attention to detail is embodied in the packaging that becomes an object of desire. Embracing simplicity to become intuitively obvious in form and function while delivering high performance product that improves everyday wellbeing.

 Man looking into the camera while holding a tinted eye cream under his eye
Purple formula of the enhancing lip balm in front of a white background

FORMULA UNIQUELY DEVELOPED FOR MEN

“All formulas are consciously created to address male concerns”

Instant results and long-term benefits. Obayaty products act effectively as both skin care and make-up. All active ingredients were carefully chosen to make difference.

RETHINK RELOAD RESPECT

“The unique refill system is developed to minimize waste and maximize mobility”

Obayaty uses eco pumps, no-metal springs to reduce waste, and refill bottles crafted from mono material – detachable for easy recycling. Creating with hope to become fully circular.

Flowers standing in an aluminium can in front of a white background.

SUSTAINABILITY

“We drive innovative, sustainable growth in harmony with self, community and planet”

MAKEUP FOR MEN

The best skin care routine for men is the one that brings confidence and delivers results. OBAYATY offers tools and products that promote wellbeing and self-expression. With a fascination for change, OBAYATY embraces modern masculinity and offers products like concealer for men and men's eye cream alongside the best face cream for men. As beauty norms evolve, OBAYATY designs men's skincare products that cater to diverse needs and bring desired effects, including light coverage. Understanding how to use concealer, eye cream, or other, more creative cosmetics effectively is embedded in the thought process behind our uniquely developed experience, reinforcing simplicity and ease.

A group of several make up products in different materials and forms in front of a white background