OBAYATY is a contemporary beauty house for men – born in Los Angeles, refined in Stockholm. Founded by Max Martin and Pontus Frankenstein, OBAYATY was born from a belief that self-expression is the currency of wellbeing. Our mission is to reinvent men’s beauty through science, innovation, and creativity — educating and inspiring men to refine their daily rituals, boost confidence, and explore self-expression and wellbeing on their own terms.
Guided by Creative Director Pontus Frankenstein, the brand thrives at the intersection of innovation, luxury, and culture. Our signature, eclectic design creates enduring icons — objects of allure, crafted to last, and contemporary totems of wellbeing for a new generation of men.
The range consists of ten meticulously crafted products — each custom-developed in both packaging and formula, uniting Stockholm innovation with expertise from laboratories in Korea, Italy and France.