BEAUTY INNOVATION FOR MEN

“Creating the tools and inspiration for self-expression and wellbeing”

OBAYATY explores an alternative path into the landscape of beauty. Celebrating a modern, more inclusive interpretation of masculinity through cosmetics and a new personal aesthetic for men, with design, craftmanship and luxury at the heart.

OBAYATY DESIGN PHILOSOPHY

“Designed to become a totem linked to wellbeing”

Meticulous attention to detail is embodied in the packaging that becomes an object of desire. Embracing simplicity to become intuitively obvious in form and function while delivering high performance product that improves everyday wellbeing.

FORMULA UNIQUELY DEVELOPED FOR MEN

“All formulas are consciously created to address male concerns”

Instant results and long-term benefits. Obayaty products act effectively as both skin care and make-up. All active ingredients were carefully chosen to make difference.

RETHINK RELOAD RESPECT

“The unique refill system is developed to minimize waste and maximize mobility”

Obayaty uses eco pumps, no-metal springs to reduce waste, and refill bottles crafted from mono material – detachable for easy recycling. Creating with hope to become fully circular.

SUSTAINABILITY

“We drive innovative, sustainable growth in harmony with self, community and planet”